Using letters that create the feeling of smooth motion, the mark symbolizing DLIVE conveys an organic image of something alive and moving. The symbol expresses a dynamic, creative business image with natural lines and employs a unique shape that gives the appearance of a friendly, rounded image expressing a customer-centered image that draws customers closer.

“C” for “cable” represents DLIVE’s roots in the cable broadcasting business while "&M” for “and more" represents our expansion into other services such as cable, internet, digital, and internet phone, and is an indication of the potential for the creation of unlimited services in the future.

• The abbreviation of DLIVE's slogan "customer-oriented business PR" translates into this:
• We constantly think about how to provide more, better and convenient services for our customers.
• We promise our services will enhance our customers level of happiness.
• DLIVE will grow through its ever-expanding variety of products and services.

The violet 'C' expresses the world of mental enjoyment broadcasting provides, and the orange '&' symbolizes the infinite energy for the future, the complimentary contrast of the two colors conveys a lively feeling, and the blue ‘M’ displays a young future-oriented and utopian image.